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Linda Parmar - Linda Parmar Coaching

“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.”
– Socrates

Money Coaching uses unique coaching programs to help clients solve common problems associated with money choices, patterns, and the day-to-day management of money issues. Money Coaching assists individuals in identifying and moving beyond restrictions.

Meet The Coach

I specialize in working with individuals to help them through the process of finding financial recovery.

I am a middle – aged mother of two, my daughters are ages 23 and 20. I know what it’s like to suffer through life and try to juggle all that life has to offer. It’s overwhelming and can some times feel totally out of control. When you also feel overwhelmed with money on top of everything else you are dealing with it can be the tipping point. I specialize in helping support you during this time and looking at the behaviours you have with money and how we can change it.

I have worked in the financial industry for 18 years. During my time in my career I was constantly giving my customers financial advice and two years later they would come into my office crying because they felt like they had failed at feeling financially successful. This is where money coaching comes in. In my job as an advisor I was never able to help them with what was really going on emotionally with money. Now I can.

I help you identify what hasn’t been working in your life with money and how to embrace your story, practice forgiveness for your circumstances and move on with a relationship with money that you will be proud of.

I take a very mindful approach to life and repairing your relationship with money. This approach will also help with your relationship with everything else in your life including your spouse, children, family, work, friends etc.

It is an honour to do the work I do as a Certified Money Coach©. It’s never too late for financial recovery, it will be one of the best decisions you will ever make.

818 Swettenham Place,
Ladysmith, BC
V9G 0A7, Canada


Client Testimonial

“I’ve been a “head in the sand” person all my life when it comes to dealing with money. I never realized it was a learned behavior. Linda Parmar guided me, with a very gentle hand, through the reasons why, and opened my mind to change. Life altering”

Deborah Nessmith


The Initial Four-Step Core Process

Individual money coaching is designed as a positive and productive way to explore, discover and transform your unconscious patterns and behaviors around money that keep you from being successful. Through the 4-step Core Process we explore together your Money Biography, identify from whom you’ve inherited patterns (both positive and negative) and how to manage their influences. We then determine which of your gifts, talents and abilities are most valuable to you and how to leverage them to achieve your highest potential. The Money Coaching Process is highly experiential and during these sessions you will learn how you are “hardwired” around money in ways that are generally not fully conscious. By the end of the fourth session, you will have a clear understanding of your core money patterns and their origin and can begin to work on your “Money Coaching Action Plan.”

Money Coaching Action Plan

Change of any kind can only take place under certain conditions. In Money Coaching, these conditions are threefold:

1. An understanding and new level of awareness of what the problem or issue is
2. The willingness to change, which literally involves doing something different than what we’ve been doing previously
3. Implementing new strategies and actions for change

On-going Coaching: Support and Accountability

As your money coach, I will work with you on an on-going basis to support you and help you to stay on track and accountable to creating the changes you desire.

One of the core beliefs in Money Coaching is that awareness needs to be followed through with action in order for meaningful change to occur. I am committed to working with you on an on-going basis and consider myself a partner in your success. On-going support and coaching programs are designed to your particular need. This can be accomplished in a series of weekly or bi-weekly sessions to help you implement the changes you desire.

The Heart of Money Couples Coaching

Money dynamics begin to develop in couples based upon their individual relationships with money. Both people in a relationship have beliefs and patterns that collectively create the issues and relationship that couples have with money. In some cases, money issues create fear, tension, and conflict, especially when a couple has not made clear agreements around money in the beginning of their relationship. This coaching process creates an understanding of the patterns that emerge between couples around money and teaches couples how to compassionately communicate in a healthy,constructive ways regarding money.

Money Coaching for Couples is conducted similarly to individual coaching, but requires a minimum of 6 sessions.

The initial process involves four sessions as a couple and one session with each person separately for a total of six sessions. Once a couple is done with the initial “core” process, they often need to continue their coaching to implement new strategies and behaviors over a period of time.

Money continues to be one of the main causes of discord and divorce so Money Coaching is a great investment in your marriage!

Learning about the Eight Money Archetypes is a dynamic and exciting way to become aware of your underlying patterns and behaviors around money.

These Archetypes are present in all of us. You will take a Money Type Quiz and we will take a look at the unique blend of types that are currently active in your life, which are beneficial and which ones need your attention to create the right blend of factors to help you move towards prosperity and a more purposeful life.

This powerful six week process is a low cost alternative to individual Money Coaching Sessions.

A Money Coaching Circle is a dynamic way to help uncover, examine and transform unconscious patterns and beliefs about money. We benefit from hearing other’s stories while the work we do as a group remains confidential and judgement-free. As part of the circle, you will be able to take a look at your relationship with money and move beyond limiting behaviors that keep you from realizing your goals and dreams, both financially and professionally.

This powerful six week process is a low cost alternative to individual Money Coaching Sessions.  Circles typically consist of 4 – 6 people and are held weekly for 2 hours.

This 2-hour workshop helps you become aware of how and where your relationship with money began and ways in which you transform patterns and beliefs that keep you stuck financially and personally. You will learn about the Eight Money Archetypes and take the Money Type Quiz which will illuminate behaviors around money that are currently present in your life and what you can do to manage them.

I am Recovery Coach specializing in Financial Recovery.

My life and addiction led me to a life of financial chaos. With my recovery, I learned that alcohol and drugs were just a symptom of negative patterns and behaviours. This is the same for money. A few years into recovery I was ready to look at these patterns and behaviours and I am now living my financial truth and working through my financial goals successfully.

I am a Certified Professional Recovery Coach which enables me to work with you on both your recovery and financial recovery. I find that the two mirror each other, it is all deep-rooted within us in what leads us to addiction and our money story. The work I do will help you reveal these deep – rooted behaviours and how we move forward.

Financial Chaos is the symptom, Money coaching is the solution.

  • Are you in recovery and want to focus on your relationship with money?
  • Are you ready for financial recovery?
  • Are you ready to look at the financial chaos your addictions have brought you?
  • Are you ready for some financial self-care?


I am here to help. 

In the process of money coaching we will explore your relationship with money. We will look at how money has affected you in your life, what was the energy of money when you were growing up, what your current behaviors and patterns with money are and processes on how to change them if they are negative. We will also celebrate any patterns and behaviors that you have that we can use to help you be financially successful. This process will all be done within a loving, non-judgmental supportive environment.

I am also a She Recovers® Coach, which means that I am trained in and my work aligns with the She Recovers® Intentions & Guiding Principles. She Recovers® is an international movement of women in or seeking recovery from a wide variety of issues, including substance use issues, codependency, loss and other life challenges. She Recovers® creates welcoming spaces and transformative opportunities – online and in real life – to connect, support and empower recovering women.

Designations & Associations

Do you want to chat money and recovery?